The next wave of Italians has arrived.
This is the storyline of the fanciful commercial of the new Fiat 500, which is owned by the Italian carmaker Chrysler Group.
Created by the Richards Group in Dallas, the spot tries to connect the product in the U.S. to its Italian heritage.
The first part was filmed on the Amalfi Coast of Italy, in locations that included Positano. The music on the soundtrack is a version of "Torna a Surriento," sung by Arianna and Pitbull.