How do you promote properly a gala awards on TV?

Learn from the BET Awards (celebrated last month) how to do a successful social media integration.

They used live streaming video from backstage throughout the show, as well as a visualization of what fans twitted using the #BETAwards hashtag.

The network dedicated its lower third to show comments being shared on Twitter and Facebook. BET also shared social media content being published by some of the celebs in attendance. 

"BET's efforts underscore what's becoming a fairly big trend with award shows. The Grammy's have been lauded for some of their digital efforts leading up to their broadcast (...) and MTV has integrated social media into their award shows for the last couple years," said Mashable.