Learn SEO in 10 minutes.
Google has released a video that provides startups tips and suggestion about how to master search engine optimization (SEO) and get their brands ranked higher on search result pages.
Beyond a fancy Web site:
- Use relevant keywords naturally in your text.
- Each page should include a unique topic, title and meta description, but meta keywords tags aren't needed.
- Keywords should be in the file name and typed with lower case letter.
- Instead of "click here", put a descriptive phrase to highlight with a link. It should be "product specifications" or something that better matches the link with the content.
- Do not hire any rogue or shady SEO provider who guarantees rankings.
- Don't participate in link schemes or buying links for the purpose of passing PageRank.