Learn SEO in 10 minutes. 

Google has released a video that provides startups tips and suggestion about how to master search engine optimization (SEO) and get their brands ranked higher on search result pages. 

Beyond a fancy Web site:

• Use relevant keywords naturally in your text. 
   
• Each page should include a unique topic, title and meta description, but meta keywords tags aren't needed.
   
• Keywords should be in the file name and typed with lower case letter.
   
• Instead of "click here", put a descriptive phrase to highlight with a link. It should be "product specifications" or something that better matches the link with the content. 
   
• Do not hire any rogue or shady SEO provider who guarantees rankings.
   
• Don't participate in link schemes or buying links for the purpose of passing PageRank.