Bad times for print advertising on newspapers and magazines. Companies are increasing SEO, SEM and Social Media marketing budgets at the expense of other advertising spending.
A world-wide survey of over 1,500 advertisers and advertising agencies conducted by Econsultancy & SEMPO shows that SEO/SEM industry is killing the newspaper business.
- Of the companies re-allocating budgets to search engine marketing, around half (49%) are moving it from print advertising.
- More than a third (36%) are shifting money from direct mail.
- A quarter are moving budgets from conferences and exhibitions (24%) and web display advertising (23%).
The SEO/SEM industry grew 8% to $14.6 Billion in 2009. This year the industry is expected to grow by 14% to $16.6 Billion.