Social media marketing tools need to be handled by professional communicators, and since there is a strong demand at the hiring end for candidates, several top business schools are incorporating courses on social networks.
These include Harvard Business Schools, London Business School, Insead, the international business school based in Fontainebleau, and the École des Hautes Études Commerciales (H.E.C.) in Paris, according to The New York Times.
These business schools teach how to build marketing strategies within social networks and how to track their effectiveness.
In general, classes are a combination of case studies, guest lectures, and team discussions.
"Now that businesses are realizing the commercial potential of these social media networks, the universities need to teach their students how to turn their knowledge of these new media channels to profitable use," says an expert.
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Talking about universities, last week I gave a lecture in the Complutense University in Madrid, Spain, about Internet television and social media explaining how our company performs in this landscape. Here is my power point presentation.