Companies Increase SEO, SEM and Social Media Marketing Budgets at the Expense of other Advertising Spending

Bad times for print advertising on newspapers and magazines. Companies are increasing SEO, SEM and Social Media marketing budgets at the expense of other advertising spending. 

A world-wide survey of over 1,500 advertisers and advertising agencies conducted by Econsultancy & SEMPO shows that SEO/SEM industry is killing the newspaper business.

• Of the companies re-allocating budgets to search engine marketing, around half (49%) are moving it from print advertising.
   
• More than a third (36%) are shifting money from direct mail.
  
• A quarter are moving budgets from conferences and exhibitions (24%) and web display advertising (23%).

The SEO/SEM industry grew 8% to $14.6 Billion in 2009. This year the industry is expected to grow by 14% to $16.6 Billion.