Effective Storytelling for Creating an Environmentally Must-See Viral Video


This is one of the month's viral stars video on YouTube. Environmentalist Annie Leonard rants about bottled water. She uses an effective storytelling, and clean, hand-drawn animation style, with laid-back hosting technique.

Judging beyond a marketing viral level, The Story of Bottle Water is a must-watch short film. It is also a very powerful public campaign.

Leonard first became known in the U.s. thanks to The Story of Stuff, a 20-minute short film that took on the American way of life and the consumerism that drives people towards environmentally destructive behavior.