This is a funny interactive campaign. Organizing For America, an organization associated with Obama's election campaign, has been sending out millions of holiday videos that show the President, as well as ordinary Democrats, thanking supporters for their dedication. The extraordinary thing is that video is cleverly personalized.
Videos feature the recipient's name in varios places of the clip; even Obama himself signs up a holiday card in this office.
Recipients are encouraged to send personalized versions of the card to their friend.
An Organizing for America spokesperson said that at least a million people have received this video.
See here the video I got. Notice that my name is wrongly writen up. Impossible to hide that this is pure marketing.