F-commerce (or Facebook commerce) is a part of new wave of online commerce.
There is a growing number of smalls businesses that sell through a Facebook page.
However, some big names like Gap, Nordstrom, J.C. Penney and GameStop have all shut down Facebook stores in the last year, mostly because consumer are accustomed to the richer experience on retailing Web site.
To open a Facebook storefront (see this sample), just create a page in the business's name, load lots of photos of the product, tag people in pictures, post frequent updates and add shopping functions installing applications –avaialble from Facebook and outside vendors like Payvment– that enable customers to shop, enter contest or see a menu.
The NYT wrote an insteresting article about it.