It is worth to advertise in Facebook?
It is difficult to know.
Last week General Motors (GM), the third-largest advertiser in the U.S., shut down its Facebook budget, about $10 million, explaining that Facebook ads have little effect on consumers’ car purchases. (However, it will continue to use Facebook’s free fan page.)
Experts consider that big corporations do not want to use Facebook ads just as a brand loyalty mechanism or to make them look trendy:
Facebook, with 900 million users and 500 million log in every day, is the largest publisher of online display ads – static or animated banners. It published 28 % of all such online ads last year. The company generated $3.7 billion of revenue last year, 85 percent from advertising.
Now at a market value of $100 billion, investors estimate that each person with a Facebook page is worth roughly $100. Also it is said that each Facebook user generated $4 worth of sales for the company.
Download: Facebook Ads - Getting Started Guide.