EdX will be available as an open source learning platform on June 1.
Doing so, the EdX platform –which was created by Harvard and MIT– will become the Linux of learning.
EdX will also receive the support of Stanford University that will integrate features of its existing Class2Go open source online learning plafform. (However much of that code is already synchorized).
Behind this huge announcement for the elearning industry –in where IBL Studios develops content, software and marketing solutions– is the goal of mentioned universities of evaluate how students best learn, and how faculties can best teach, in an online environment.
While they continue to develop MOOCs (Massive open online courses), they explore new ways of packaging online content, flipped classrooms, interactive video, social interaction... They're asking the big questions about where online is going and what it means for education itself.
Open source online learning platform such as edX will allow universities to control branding of their educational material and develop their own delivery method.
The edX source code will include its Learning Management System Studio, a course authoring tool; xBlock, an API for integrating third-party learning objects; and machine grading API's. All will be accessed this June from the edX Platform repository.
"Your goal should be to create informative content that directly addresses the changing needs of your audience as they travel from prospect to lead to customer."
"In today's Google-fueled world, it's about creating fantastically useful content and imaginery that informs, educates, enlightens, and concisely addresses a particular interest."
"The premise of inbound marketing is based on the fact that the buyer can ask the Internet anything they want and get an answer."
Blogs have to be well designed and well written.
Compelling infographics have to be created to support content and social media efforts.
Landing pages have to be designed to convert well.
Websites have to have a single-minded focus and take visitors through an easy-to-navigate path.
Emails have to be crafted by copywriters who know how to sell.
It's not all about selling a product nor telling people how great you are. It's about answering a question in an informative manner. It's about listening to your prospect through social media, and authentically and educationally engaging with them.
Traditional advertising interferes with a person's content consumption patterns: a TV commercial, pop-up ad, intrusive, expanding ad. With inbound marketing, the content is the ad. There is no interruption.
When a person comes into contact with your content, you provide the best possible user experience. At each stage of the funnel, you provide the right information at the right time to both build trust and serve the information needs of an individual.
The marketing market is moving fast, and growth opportunities are everywhere. And inbound marketing is giving agencies the power to differentiate.
Agencies are using blogs, social networks, online video, e-mail marketing, webinars, podcasts, and e-books to connect with prospects and clients in a more meaningful and effective way.
In my view, one of the first things to do is to revamp your website, aiming to turn it into a lead generation machine.
Websites still function as a static (and increasingly outdated) brochure for many companies.
But your website is no longer just about making a fantastic first impression. Your prospect is reading your website.
Make sure your website is cohesive and visually appealing. First judgement is made in a second.
Keywords strategy. Using an online grader, identify keywords that are both relevant to your industry and have search traffic volume. Your must know that 80 percent of searches are performed on Google.
Insert meta data, H1 tags and call-to-action pages. Do you have educational videos, white paper, articles, case study or how-to-guides? Offer these premium sources of content in exchange for the web visitor's contact information in order to get leads.
Have an active blog that discusses topics relevant to your customers and industry. At least add 10-15 post per month for best Google results.
Think of the investment in your website as a sales person.
One of the buzz concepts in the digital marketing landscape is inbound marketing, which is basically advertising a company through content tools, like blogs, newsletters, videos, ebooks, whitepapers, as well as using techniques as SEO, pay-per-click advertising and social media marketing.
In other words, it is about earning the attention of customers and prospects, making the company's website easy to be found and drawing leads to the website in order to convert them into sales.
It is synonymous with the concept of permission marketing. And, according to Hubspot, is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products.
It is interesting to notice that, in contrast, there is "outbound marketing", that is: TV, radio and print advertisements, direct marketing (or paper mail), sales flyers, telemarketing, spam, email marketing. Obviously, this is from the 20th century.
I found these videos, which explain what is the process of executing an inbound campaign.
In a time where tuition costs are rising, and technology is quickly disrupting major industries, many entrepreneurs are wondering why innovation hasn't driven down the cost.
The Gates Foundation is investing heavily in education technology. It recently announced that it has invested $100 million in startup inBloom, a service that helps teachers tailor lessons to individual students.
Suddenly, everyone in the web design industry are talking about "responsive architecture".
Question is obvious: should I move my website there?
Yes, you should. Basically, because it eliminates the need for a different design and development phase for each new gadget on the market.
Responsive web design is the approach that suggests that design and development should respond to the user's behavior and environment based on screen size, platform and orientation. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities.
Technically, the practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSSmedia queries.