Researching a bit more on marketing viral videos, I noticed that the visual effects agency –Red Giant Software– I mentioned in the last post started up with another hit, "Plot Device", that registered over 600,000 views in YouTube and Vimeo.
These guys spent $10,000 in a short movie, after enlisting an indie filmmaker named Seth Worley.
They used donated equipment and rounded up friends and volunteers. This mini movie shows up many of the visual effects their of "Magic Bullet Suite 11" software.
Social media for businesses is moving extremely fast.
The challenge is to use social media effectively and put these productivity tools in place correctly.
Managers are developing nonhierarchical cultures, where data and knowledge are exposed and shared.
Companies are figuring out ways to manage how customers view them.
It is been a flood of social media acquisitions from companies like Oracle (Involver, Vitrue, Buddy Media), Salesforce (GoInstant) and Microsoft (Yammer). And publicity-traded business like Jive Software and Bazaarvoice have experienced a big value increase.
Why this fast adoption?
Basically, social media enables marketers to make and sell products more effectively hooking product information up with customers and observing behavior better.
Experienced advertising professionals are offering advice for free in a website called Hand Sight Project.
Visitors can watch video clips in which executives recount stories about their careers.
The founder, Mat Zucker –who has held senior creative posts at shops like Agency.com, OgilvyOne and R/GA– says that videos are meant to address "a mentorship gap in the industry", at "peole coming into the industry and mid-level people who want to move up."
Another virtual mentoring in the ad industry comes from a New York agency, Seiter & Miller Advertising, who has a channel on YouTube devoted to what it calls “Advertising’s Greatest War Stories.”
F-commerce (or Facebook commerce) is a part of new wave of online commerce.
There is a growing number of smalls businesses that sell through a Facebook page.
However, some big names like Gap, Nordstrom, J.C. Penney and GameStop have all shut down Facebook stores in the last year, mostly because consumer are accustomed to the richer experience on retailing Web site.
To open a Facebook storefront (see this sample), just create a page in the business's name, load lots of photos of the product, tag people in pictures, post frequent updates and add shopping functions installing applications –avaialble from Facebook and outside vendors like Payvment– that enable customers to shop, enter contest or see a menu.
"The industries with the highest percentage of interactions workers have the highest spread of profits per employee," says McKinsey consulting giant in a study about the impact of the social media.
In other words, you make people more effective, you make the difference.
In terms of numbers, improved communications and collaboration from social media in four major business sectors could add $900 billion to $1.3 trillion in value to the economy, according to McKinsey.
The value is through:
Improved consumer focus
Better functioning teams
Obviously, this is particularly effective among so-called interaction workers. People like general managers, consultative sales representatives, engineers working with teams to figure out new products, health care workers figuring out patients' needs...
For others, I guess it could be a wasted productivity.