A 2-to-5-minute nap can perk up and a 5-to-20 nap can improve your performace.
Naturally, here in the U.S. naps have been classified into different categories. Even, there are companies like the Huffington Post, whose office has two nap rooms.
Researching a bit more on marketing viral videos, I noticed that the visual effects agency –Red Giant Software– I mentioned in the last post started up with another hit, "Plot Device", that registered over 600,000 views in YouTube and Vimeo.
These guys spent $10,000 in a short movie, after enlisting an indie filmmaker named Seth Worley.
They used donated equipment and rounded up friends and volunteers. This mini movie shows up many of the visual effects their of "Magic Bullet Suite 11" software.
This is the most brutal ad yet from the 2012 presidential election. In my view, it goes too far.
It features the story of Joe Soptic, who claims he lost his job after Bain Capital, the VC firm for which Mitt Romney worked as CEO.
Soptic lost his health insurance along with his job, and he couldn't pay for his wife's cancer treatment, who died. Implied message of the ad: Mitt Romney indirectly killed Soptic's wife.
The viral video, called "Understands", is been produced by Priorities USA Action, an Obama-affiliated Super PAC.
See below is another viral hit by this political group.
Social media for businesses is moving extremely fast.
The challenge is to use social media effectively and put these productivity tools in place correctly.
Managers are developing nonhierarchical cultures, where data and knowledge are exposed and shared.
Companies are figuring out ways to manage how customers view them.
It is been a flood of social media acquisitions from companies like Oracle (Involver, Vitrue, Buddy Media), Salesforce (GoInstant) and Microsoft (Yammer). And publicity-traded business like Jive Software and Bazaarvoice have experienced a big value increase.
Why this fast adoption?
Basically, social media enables marketers to make and sell products more effectively hooking product information up with customers and observing behavior better.
Experienced advertising professionals are offering advice for free in a website called Hand Sight Project.
Visitors can watch video clips in which executives recount stories about their careers.
The founder, Mat Zucker –who has held senior creative posts at shops like Agency.com, OgilvyOne and R/GA– says that videos are meant to address "a mentorship gap in the industry", at "peole coming into the industry and mid-level people who want to move up."
Another virtual mentoring in the ad industry comes from a New York agency, Seiter & Miller Advertising, who has a channel on YouTube devoted to what it calls “Advertising’s Greatest War Stories.”
F-commerce (or Facebook commerce) is a part of new wave of online commerce.
There is a growing number of smalls businesses that sell through a Facebook page.
However, some big names like Gap, Nordstrom, J.C. Penney and GameStop have all shut down Facebook stores in the last year, mostly because consumer are accustomed to the richer experience on retailing Web site.
To open a Facebook storefront (see this sample), just create a page in the business's name, load lots of photos of the product, tag people in pictures, post frequent updates and add shopping functions installing applications –avaialble from Facebook and outside vendors like Payvment– that enable customers to shop, enter contest or see a menu.
"The industries with the highest percentage of interactions workers have the highest spread of profits per employee," says McKinsey consulting giant in a study about the impact of the social media.
In other words, you make people more effective, you make the difference.
In terms of numbers, improved communications and collaboration from social media in four major business sectors could add $900 billion to $1.3 trillion in value to the economy, according to McKinsey.
The value is through:
Added productivity
Improved consumer focus
Better functioning teams
Obviously, this is particularly effective among so-called interaction workers. People like general managers, consultative sales representatives, engineers working with teams to figure out new products, health care workers figuring out patients' needs...
For others, I guess it could be a wasted productivity.
What an unbelievable story in our social media times!
David Pogue, The New York Times columnist, lost his iPhone while taking the Amtrak train from Philadelphia to Connecticut.
He tweeted about it, used the Find My iPhone feature, got the help of many followers, teamed up with law enforcement... and he recovered his stolen device in a rough neighborhood of Maryland.
With 1.4 million Twitter followers –including myself–, the @PogueStoleniPhone story went viral. Gizmodo.com investigated and people got glued to their updates.
There are four million YouTube videos under the license of Creative Commons (CC), that can be reused and remixed without the threat of copyright violations –has disclosed the CEO of this organization.
To use CC there a is program in YouTube referred to as CC BY. A free tool like the YouTube Video Editor allows to edit those videos (see below).
