The Google's on-campus speaker series, called Authors@Google, has gained traction, and now some talks draw more than a million viewers on YouTube.
For example, the YouTube video of "Google Goes Gaga" has been viewed 1.5 million times. Lady Gaga was interviewed by Marissa Mayer, Google's vice president for location and local services.
Also Christy Turlington, the supermodel turned documentary director, shared the stage with Marissa Mayer.
Since 2005, more than 1,000 guest have appeared (mostly, A-list authors, actors, musicians and politicians) in this Google's talk-show-style series, which are now held three to five times a week and take place at Google offices around the world. Guests have the sense that is a way to be promoted on YouTube.
As The New York Times writes, for Google's employees it's a way to reinforce the sense that their work, and technology, is driving the cultural conversation in a way it never has before.
At 1:09 a.m., Sohaib Athar wrote, "A huge window shaking bang here in Abbottabad Cantt. I hope it's not the start of something nasty."
At 1:43 a.m., Shah, who identified himself as living in nearby Rawalpindi, wrote a message to Athar, asking, "Hello sir, any update on the blasts? What has really happened?"
Athar responded, saying "all silent after the blast, but a friend heard it 6 [kilometers] away too... the helicopter is gone too."
Their tweets came ahead of the news of Bin Laden's death, which produced the largest traffic spike in Twitter's history, with an average of 5,000 tweets per second during President Obama's announcement of Bin Laden's death.
Their tweets generated global interest and turned them into instant if reluctant Internet celebrities.