My client and friend Luis Gonzalez, co-head of the GSR Foundation, sends me an article highlighting the incredible growth of Goodreads social reading site, with 20 million unique visitors per month.
It is remarkable that in these social media times authors can sell over 13,000 books to their fans. And a lot -as many as 35,000- of self-promoting, social-networking authors have taken to Goodreads.
The site currently has 20,000 groups and 8 million registered members who have written more than 13 million reviews and bought more than 280 million e-books.
One of the great tech features of Goodreads is its next-book-you-should-read recommendation engine. This algorithm is based around ratings, what's on reader's virtual bookshelf and what readers with similar tastes have recommended.
Also, for self-promoting authors, bloggers and publishers is a fantastic tool.
Twenty days after Facebook's Timeline has become publicity visible for all Pages, and once I have used it extensively, it is clear to me that Facebook's goal is to make Pagesmore about storytelling than product selling. (I'd say that in a way they are going after Twitter).
The death of the default landing tab reduces engagement with signup widgets and contests. This is bad news for aggressive marketers, who are forced to use Facebook ads.
Now the interaction with a brand is based on content and what friends are saying. Businesses need to express themselves more visually and their feed of updates must be more engaging. Brands with a long, colorful history have the most to gain from Timeline.
This is what the inventor of Timeline, Facebook product manager Sam Lessin, said about it:
"We're doing this because consistency matters. Organizations have identifies too. A lot of brands aren't great storytellers, but the best ones are. All brands should aspire to that level with their Timeline. It weaves together the best stories from the brand and the best stories from your friend about the brand."
We have been hired to empower the U.S. version of an European Facebook page.
We are going to use our Facebook marketing skills to bring in leads, opportunities and sales to the brand.
The main goal is to increase the customer base, as well as retain the current customers.
First advice we gave our client: Don't be just a brand, but be a community users love being a part of.
The key is keeping fans engaged.
Here are a few more tips you might find useful:
Implement a strategy to be likeable. Facebook pages allow an unlimited number of "likes". On a personal profile the limit is 5,000 friends. Once you reach that number, you'll simply be unable to accept new friend requests.
Sendpeople to your Facebook page. Put its link everywhere, use every opportunity you have.
Use a lot of photos. The new Facebook Timeline design displays photos prominently.
Interact with fans. In a way, everyone who Likes your page is raising their hand and expressing their interest in learning more about your business.
Use a custom URL --which is available on settings once 25 people like your Facebook page.
Check metrics on Facebook's Insights. It offers in-depth user data about your page, including information on the gender, age and location of who is looking at your page, as well as which types of status updates are the most popular.
Consider using automated social media tools to schedule content and status updates.
In today's times the online experience is about being quick and portable.
Knowing so, About.me has launched an iPhone app that allows users to create their own public profile page, share with others and learn who is nearby, within a one-to-50 mile radius area. (To share your localion you have to opt in, like in the Girls Around Me app).
About.me, which began in 2009 and was later sold to AOL, ties together dozens of social sites into one place and offers a free profile page for people online.
The Pentagon is pushing crowdsourced manufacturing as a way to accelerate military projects design.
Through Vehicleforge.mil web portal, the Defense Advanced Research Projects Agency (DARPA, a Pentagon agency) will gather, share and test ideas. The first contest, with a $1 million price, is about designing an amphibious vehicle for the Marines.
Vehicleforge.mil will allow to simulate the behavior of complex systems using computer-aid software. For example, a vehicle body and chassis design, submitted as code, will be plugged into the Vehicleforge.mil platform and tested for aerodynamics by in a virtual wind tunnel.
New video ads from Nokia to sell its new Lumia 900 smartphone is to make you feel dumb about your iPhone or Android phone, which are presented as unfinished beta devices.
The campaign, called The Smartphone Beta Test, involves a series of videos depicting fictional decision-makers discussing the flaws of smartphones. The actors discuss the iPhone infamous "death grip", the difficulty of reading a phone's screen in the sun... An ad shows them saying it is just fine to sell a fragile smartphone, because they can sell new ones whenever they break.
See how Google is testing their new augmented-reality glasses.
This project is part of a secret initiative called Project Glass. This is Google's first venture into wereable computing.
The glasses, which are not yet for sale, have a clear display that sits above the eye. They stream information to the lenses and allow the weared to send an receive messages through voice commands. There is also a built-in camera to record video and take pictures. It all runs on the Android mobile platform.
In the above's video a man wanders around the streets of New York City, communicating with friends, seeing maps and information, and snapping pictures. It concludes with him video-chatting with a girlfriend as the sun sets over the city. All of this is see through the augmented-reality glasses.
Who are the best universities at using social media?
When it comes to connect with students, potential applicants and the community, here are the top 10.
The results are determined by how each school attracted attention to its social media pages — based on site traffic, followers, views and engagement — as well as receptiveness to listening to comments, interaction, network reach and trust.
University of Pennsylvania
Massachusetts Institute of Technology (MIT)
University of Michigan
University of California, Berkeley
University of Oxford
University of Sheffield
University of Wisconsin, Madison
University of Texas at Austin
The leading university Harvard, with 1.6 million fans on Facebook and 107,000 Twitter followers, posts everything from news about researchs to video footage of basketball team.
A handful of comediants are producing specials on their own, posting them online and selling them directly through their personal Web sites, eliminating the control of broadcaster and airing things that might be not appropriate.
Louis C. K. released a stand-up special "Live at the Beacon Theater" as a $5 download and sold 220,000 downloads, grossing over $1.1 million. Above is an outtake from that special.
Jim Gaffiganhas used online content provider like Netflix, Amazon and YouTube, and make some shows available free to viewers who watched a block of commercials first.
Also, content that has been neglected by television has been capitalized on the Internet. Last month Yahoo offered a live performance by Bill Maher that generated more than 2 million streams.
One thing is sure: once again, the Internet is many times the salvation of TV specials and shows.
The device, which is on sale for $10 through EventBrite's online store, processes 400 transactions per hour and can connect wirelessly with printers to print out tickets and receipts for customers. It a proprietary reader because third-party payments companies like Square do not make available the data they capture.
Eventbrite ticketing start-up company based in San Francisco, processed more than 20 million tickets for half a million events during 2011.