"Everyday events in every part in the World show us how the Internet and social media are dramatically transforming the way people engage with their governments and one each other," stated Mayor Bloomberg this month during the Club of Madrid Annual Meeting in New York City, which IBLNY video-produced.
Michael Bloomberg, a true polician, entrepreneur and philantropist, wowed everyone in the audience with his powerful ideas.
I will vote for him if one day if he runs for President!
Google launched this month a campaign titled GoMo to encourage businesses to create mobile-friendly sites, which are typically simpler than regular ones.
Created by the Boston agency Mullen, the campaign includes the blog googlemobilead.blogspot.com, selected videos and the site howtogomo.com, with a feature called GoMoMeter that shows what an ordinary site looks like on a smartphone.
In addition, Gulf Coast area businesses were given mobile-friendly Web sites. More than 400 mobile sites were created during the Mobililizing Mobile event, including one for the Mobile area Chamber of Commerce called mobilechamber.com.
Nationwide, businesses aren't ready for those changes, despite the explosive growth in the use of mobile devices, says Google. Too many are still offering consumers "desktop Web sites for mobile."
It is forgotten that:
Almost a third of all mobile phones are now smartphones
89 percent of smartphone owners say they use them throughout the day
Marketers will spend $4.4 billion on mobile advertising by 2015 compared with $1.2 biliion projected for this year
Consumers are embracing rapidily mobile, local and social media technology
They went viral attracting millions of viewers. They became a pop culture phenomenon and generated a big chuck of money from YouTube ads for their creators: over $5,000 the first one and over $100,000 the second.
There is no recipe for creating a viral video, but, in addition to make really good content, there are a few common traits:
Write a detailed title and description so people and search engines can find it easily. "Surprised Kitty" is far better than "Video of Tigger".
Share it widely on social networks and let people embed the video on other Websites. It helps if a celebrity or a TV network links to it. If old-fashion TV producers call you, have no doubt and appear on television.
Make a video that is universal yet original to you. It helps to include funny people (especially old people and babies), animals (especially babies) and dancing people.
Give your permission to YouTube once you receive and email asking if you want to become a partner to profit your viral video. YouTube will run ads alongside your video and share more than half the revenue with you, sending you a check each month.
Protect your video with a YouTube program called Content ID. That helps to prevent people from creating copies that might be watched instead of yours. Parodies, translations or autotuned song versions tend to add to the original's traffic.
There are brands like Original Skateboards (above) that have been built largely on its YouTube presence.
Its owner says that "YouTube is actually the biggest social media site, ahead of Facebook and Twitter".
In general, experts do agree on these ideas:
The goal shouldn't be to viral, because raw numbers aren't as important as reaching the right customers.
Consider buying some ads on YouTube and track the ROI.
Right now search ads on YouTube are going for 50 cents per click vs. $1.50 per click on AdWords. Make sure the content is relevant to the search term, since Google bases the ads position on that relevance.
Use comments; some of them may have some insight. Check also Hot Spots, the YouTube's technology that lets you see when people are turning in and out of your video, as well as Google Analytics to know how much referral traffic you're getting from YouTube.
Spend hours discovering what's hot on YouTube, what's a good idea and how to use it as a marketing tool.
Also you must find your niche. May be you can position yourself as an expert in your particular field or attach your brand to a particular lifestyle.
A common advice is to avoid thinking like a traditional advertiser:
"They key is creating stuff that helps people, that people connect to and allow them to explore. It's not about advertising," says an expert in Mashable.com.
Content farming model, pionereed by Associated Content and Demand Media, has arrived at the e-book landscape.
Hyperink.comnow has more than 150 e-books, including guides on how to get into Harvard Business School or market Android apps.
How the system works?
Hyperink has created software to predict in-demand topics. The algorithm takes in book sales figures and popular Internet searches to determine what kinds of titles to produce.
They then hunt for "domain experts" by advertising on Facebook, lists and calling around, and offer them to write a book in a matter of weeks -rather than the months or even years at traditional publishers- in exchange of the half of the revenue.
For those experts who are too busy -or are just bad writers- Hyperink finds a freelance ghostwriter (on Craigslist, Mediabistro.com or JournalismJobs.com) to do a two-to-three hour interview and then write the book. The expert behind the book receives a 25 percent cut, with a smaller amount going to the ghostwriter. For now, Hyperink doesn't pay advances.
Later on, Hyperink markets its books by making sure popular key words appear in product descriptions online and in e-bookstores run by others.
Ebooks selling price goes between $2.99 and $9.99 when sold through e-bookstores for Kindle, Nook and iBook, and $25 on Hyperink's site because those titles contain videos and other extras.
"Whatever business you're in, it's going to commoditize over time, so you have to keep moving it to a higher value and change".
This is the newly appointed IBM CEO's thought.
The 30-year-veteran Virginia "Ginni" Rommetty, the ninth chief executive officer in IBM's 100-year history, says that she plans to keep pressing her management team to take more risks and embrace change.
This kind of challenge is a hallmark of Rommetty's career at IBM.
"I learned to always take on things I've never done before. Growth and comfort do not coexist."
These channels, to be started next month, will be anchored by a celebrity lineup that includes Madonna (DanceOn), AsthonKutcher (Katalyst Thrash Lab), Shaq (The Comedy Shaq Network), RainnWilson (SoulPancake) and DeepakChopra (Generate The Chopra Well).
Also YouTube will run partnerships with WSJ, The Onion, SB Nation, WWE, Demand Media, CafeMom, TED, IGN, Slate, Bleacher Report, InStyle Magazine and Lionsgate.
In order to get premium content and set up original channels, YouTube has spent $100 million to secure the deals.
Recently, it acquired Next New Networks to help it produce more premium content.
Definitely, YouTube is positioning itself to be the cable channel of the future.
Above is the video produced by the Occupy Wall Street organization and broadcasted as an ad this week end in the commercial lineup of cable television channels.
In total, 100 commercial slots between Saturday and Monday in Bloomberg Business TV (nationally) as well as ESPN, CBS Sports, Fox News, History International, Outdoor Channel, Gayle King Show, Grey’s Anatomy and Friends (on DISH network, Direct TV and Verizon Fios).
The 30-second commercial -produced for free- shows occupiers stating what they want.
Supporters have donated so far more than $15,000 in a crowdfunding campaign at Loudsauce’s site.
Loudsauce works much like Kickstarter, but it crowfunds media space purchases rather than projects. 350.org and The Story of Stuff are two other samples of ads placed thanks to this kind of fundraising.
Finally an encouraging news for the tech entrepreneurs community: the Groupon's successful I.P.O. on Friday at the Nasdaq, valuing the three-year old company at $16.5 billion after a 35 percent surge on its debut.
This is a welcome sign for Internet start-ups waiting to go public and could usher in a second wave of investor enthusiam.
Zynga is on track to make its debut within the next few months
Facebook could be valued, once he goes to the market, at more than $80 billion
Content marketing is the best strategy to enhance your brand, engage prospects / customers (most of them online) and generate leads and sales.
The creation and publication of original content as videos, photos, blog posts, case studies, white papers, etc. is the way.
A survey from HiveFire, a Cambridge, Mass-based internet marketing software solutions company, unveils that business-to-business marketers are retreating from traditional marketing tactics such as search engine marketing, public relations and print, television and radio advertising. Instead they have made content marketing the most-used tactic in their brand-enhancing tool box.
Also, the survey shows that "content curation", or finding, organizing and sharing content, continues to gain strength as a top marketing strategy.